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Channel: Online Giving & Action – The Nth Factor
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Activism, Slacktivism or Something Else?

Recently, there’s been some chatter in the press about the value of digital advocacy, including this article in the Washington Post, and this post by Foreign Policy blogger Evgeny Morozov. The term...

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A Lesson in Online Constituency Building From … Major Gifts

  The tools of traditional offline direct response fundraising produce terrifically concrete and immediate results. We solicit our donors, they respond, we measure our results. As the name itself...

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Why Your Nonprofit Should Use QR Codes (Even If Your Donors Don’t)

There has been a lot of talk this year from np techies to fundraising pros alike about QR (“quick response”) codes – those blocky looking codes that, when scanned by your mobile device, take you to a...

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Religion, Politics and Branding

Want to get a roomful of people who work in fundraising riled up? Forget religion and politics. Talk about branding. Maybe that’s because branding is a lot like religion. And politics. It has its...

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Best of Bridge 2011

The sixth annual Bridge Conference on integrated marketing and fundraising for nonprofits ended Friday, but the great content will stay with us long after. Here are just a few words of wisdom from...

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11 Strategies For Extraordinary Fundraising in ‘11

Nonprofits have been soldiering through shaky fundraising territory for the past several years. With the addition of “fear index” and “double dip” to the mainstream economic crisis vocabulary in the...

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Komen’s Antisocial Media

On Tuesday night Susan G. Komen for the Cure announced to the public that it was pulling about $700,000 in annual funding to Planned Parenthood for breast cancer screening services. The next morning,...

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10 Ways to Improve Your Email Fundraising NOW

With online giving continuing to grow at a faster pace than giving overall according to the Blackbaud Index, it’s more important than ever for nonprofits to get serious about their online...

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If It Works, Do It Again.

Direct response fundraising tends to be consumed in first impressions, rather than in-depth reading of your content. Most of your readers are scanning your work, and not really following the arc of...

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